Tagebuch

Wir leben in einer Zeit, in der gerne Awards verteilt werden, und, wie es scheint, ist in Amerika das Award-Verteilen sogar noch beliebter als bei uns.

Ursus, dessen Buch THE ART OF CLEAN UP seit Frühling auch in den USA verlegt wird, wurde mit dem APPRECIATION AWARD ausgezeichnet, einem Preis, den Verlage an ihre Autoren verteilen für besondere Verdienste.
Hier die Begründung des Verlags:

Why Ursus Wehrli (Art of Clean-up)?

Self promotion: Ursus is super-thoughtful about the “clean up” project – it’s not just funny pictures. He genuinely loves taking a skewed look at the world and using humor to encourage others to look at familiar things in a new way, which provided a ton of different angles to use when pitching him to media, from the highbrow to the low.

Communicative: Ursus was very responsive on email, and never took more than a day to answer anything—despite being a touring comedian, based in Switzerland, who’s usually on the road.

Nice: A friendly, appreciative, sweet person all around. When Christina Amini sent him a photo of a “clean up” her son did inspired by his book, Ursus took the time to write him the sweetest note back.

Sales: He’s been willing to do whatever it takes. In addition to doing a satellite radio tour, Ursus did a ton of print and online interviews by phone and by email at crazy hours due to the time difference without complaining once. He managed to answer the same questions over and over again with creativity, humor, and good cheer. Journalists loved him. And he did all these interviews in English, which is not his native language, flawlessly.

Did something special: When in San Francisco, he came to CB for an afternoon in the midst of a conference, and created a special Chronicle “clean up” on the spot for us, which we put on the blog. Also, he welcomed Penelope Green of the New York Times into his home for an intimate in-person interview and photo shoot. And it worked! Over 15,000 sold in 5 months, with over 40,000 in print (in preparation for holiday sales).

>>> Ursus bei CHRONICLE BOOKS im April 2013





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